eValentines Fundraising Campaign
Create a fun vehicle for the community to interact with the National Women's History Museum in Washington, D.C., around Valentine's Day. Raise awareness and funds towards the construction of the museum, without using any paid advertising. With this challenge in mind, I came up with an eValentine concept so people share cards featuring the important women highlighted in the museum. The fun colors and punny phrases compelled people to share the cards with friends and family, successfully extending the museum's reach and increasing donations.
National Women's History Museum
Concept + Strategy: Natalie Eppolito
Illustration + Design: Natalie Eppolito
Implementation: New Blue Interactive
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