Leadership of Greater Washington Rebrand
Leadership of Greater Washington [LGW] is a professional networking organization in the Metro DC area. LGW engages leaders committed to serving the Greater Washington community. They encourage cooperation among all jurisdictions, institutions, and individuals across the Greater Washington region.
The idea I really wanted to focus on here was the idea of building something beautiful from multiple pieces. Much like the community itself is built of members working together. I felt it was important to use colors and shapes that gave the feeling of creation, innovation, and teamwork. I also felt it was important to focus on keeping the overall design clean and functional in order to present the varieties of content in an organized and effective manner.
Leadership of Greater Washington
Creative Direction: Natalie Eppolito
Design: Natalie Eppolito
Development: Sage Communications
Brand Strategy: Sage Communications
Implementation: Sage Communications